OUR DESIGN PROCESS

The design process is essentially a process of subtraction, organization and emphasis. – Leon Paternoster

1. DISCOVERY

The first step is for us to immerse ourselves into your world. In order to create a compelling design, we make sure we understand your product offering, your product roadmap, your business drivers, competition and your users.

During this stage we can work on:

  • User Profiles
  • Use Cases
  • Heuristic Evaluations
  • Task Analysis documentation
  • Requirements
2. CONCEPTS & PROTOTYPES

Through brainstorming and design sessions, we will organize the desired features and evaluate the entire the entire experience. Get it all out on the table. Crazy, wonderful ideas are shaped while others are backlogged for future efforts.

During this stage we can work on:

  • Brainstorming and Ideation
  • Process Flows
  • Prototypes
  • User Demos
  • Gain Stakeholder Buy-in
3. USABILITY EVALUATION

We have prototypes built, let’s use them! The best approach to a usability evaluation is “early and often,” because key design decisions can be vetted before effort is spent on the final designs.

During this stage we can work on:

  • Subject Recruitment (this analysis can later be used for piloting)
  • Test Design
  • Informal Usability Testing
  • Developing findings and recommendations for execution
4. INTERACTION DESIGN

The interaction design stage is where the concepts become reality. We conduct numerous workshops to tease out features and design detailed functionality. We assess technical constraints and achieve a practical balance between a compelling user experience and something that can be realistically implemented. The final designs are documented in detailed wireframes that help ease the transition from product definition to development.

During this stage we can work on:

  • Information Architecture
  • Navigation & User Experience flows
  • Wireframes
5. VISUAL DESIGN

During this stage we bring clarity and meaning to the user experience by carefully crafting visual themes, color schemes, typography and icons. The designs take into account the capabilities and constraints of your target platform and displays, whether embedded, browser-based or mobile. Graphics are delivered and documented in a variety of ways depending on the needs of your development team. All of these elements contribute to the richness and feel of the final experience.

During this stage we can work on:

  • Visual Themes
  • Web Designs
  • Screen Renderings
  • Graphical Interface Elements
  • Icon Design
  • Style Guides
6. DEVELOPMENT

The work doesn’t end with just a bunch of pretty pictures. Throughout the development phase, stakeholders have visibility into the backlog, progress and defects.

During this stage we can work on:

  • Technology Platform Selection
  • Hardware/Software/Application Integration
  • Web/Application Development
  • Quality Assurance
  • Knowledge Transfer & Support
7. DEPLOYMENT

Our goal is to get your product to market! From pilot to phased deployment, we have you covered. We work with resources that can make your deployment a success. You can easily have years to technical experience at your fingertips.

During this stage we can work on:

  • Deployment Strategy
  • Piloting
  • Launch
  • Support Tools
BE AWESOME. BE INSPIRED. TELL US ABOUT YOUR PROJECT!
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