BENNUMEDIA
Kesha Marie Watson
Tech & UX Director | Agile Practitioner | NN/g UX Master Certified | Driving Agility & Innovation for the most Dynamic Companies in the World | Human-Centered | BIG Impact
MY MISSION: To maximize my talents, solve workflow problems, create design solutions and lead teams developing technology that improves the life of the user while adding value to the organization.
Kesha Marie Watson
As Director of Bennumedia, I bring a multidisciplinary perspective shaped by over two decades of experience spanning technology, UX, real estate, and fashion. I believe life is a gift, and I invest every hour into learning, empowering others, and advancing excellence in every environment I lead.
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I am a Technology and User Experience Leader who transforms complexity into clarity. My career has been dedicated to aligning user needs with business strategy—designing and delivering digital solutions that are scalable, intuitive, and impactful. I specialize in Agile and traditional program management, human-centered design, and digital transformation across enterprise environments.
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Whether eliminating 100% of post-release defects in BMW’s OAP iOS platform—the first time in the application’s history—or leading a rapid-response digital solution to combat food insecurity in Chicago during the COVID pandemic, my work sits at the intersection of innovation, empathy, and execution. I develop solutions that not only meet functional needs but also address urgent social, operational, and business challenges with precision and care.
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Job titles vary across industries, but my purpose is consistent: to lead programs that deliver measurable business value and seamless user experiences. I guide teams through ambiguity with situational leadership, drive speed-to-market with proven frameworks, and embed excellence as a non-negotiable standard.
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I have a special interest in behavior-based technology, Brain-Computer Interfaces, and the ways emerging tools can enhance human connection. My leadership style is collaborative and future-facing—focused on unlocking potential, building trust, and delivering results.
AGILE PROJECT MANAGEMENT
DESIGN THINKING
USER EXPERIENCE RESEARCH
PRODUCT MANAGEMENT
GRAPHIC DESIGN
MOTIVATIONAL SPEAKING
Certification
DESIGN LEADERSHIP
As a design leader, my goal is to provide effective leadership, so that over time, those partnering with me will reach their highest level of performance. I’m a Certified Scrum Product Owner (CSPO) specializing in overseeing web or software development projects from beginning to end in varying sizes and budgets. Setting vision, defining the roadmap, establishing MVPs and Release Planning. Effective communication with clients, vetting of functional specifications, vendor selection, and management of internal and external resources.
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Through situational leadership, I develop teams that are creative, work in sync, efficient, and are high-performing. I attempt to create an environment/workflow where a good laugh is embraced, and the stress is kept to a minimum. It is my belief that this improves the overall creativity and productivity of any effort. Successes are celebrated, and failures are used as learning lessons/opportunities for improvement.
PROJECT MANAGEMENT
As a Project Management Professional (PMP), I understand that successful projects take planning, leadership, collaboration and structure. I am knowledgeable and experienced with standard SDLC, Waterfall and Agile practices with a strong background in solutions implementation and enterprise-level deployment.
As a Certified Agile Practitioner (PMI-ACP) and ScrumMaster (CSM), I utilize Agile methodology and blend traditional Waterfall methods into an organization’s existing culture, when appropriate, to achieve project success. I try to communicate in a manner that engages both key executives, stakeholders, product owners, UX professionals and technical teams, so all parties feel informed and involved in the project’s success. I have a strong belief that projects can be run on-time, on-budget and that there is more than one way to do so.
USER EXPERIENCE
“If the user can’t use it, it doesn’t work.” – Susan Dray
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As a NN/g UX Master Certified (UXMC), this quote reflects the reason I work in this field. I began my career working on large corporate loan systems. I observed users struggling daily with the interfaces of the systems used for processing corporate loans. These were the very same enterprise level, expensive, resource heavy systems I worked on for months to update and deploy only to have a user struggle when using it. As a result, I began to focus on developing interfaces and systems that reflect the voice of the user.
As a Certified Usability Analyst (CUA), I have experience leveraging user experience methodologies, specializing in User Research and User Experience Strategy. My user Research Methods include: User-Centered Analysis, Contextual inquiry, Exploratory field studies, Ethnography, Facilitation, Heuristic Evaluation, Personas, Scenarios, Use Cases, Surveying, Task Flows, Usability Testing, Workshops, Interviewing (remote and on-site) and Strategy Development. Utilizing UX to influence positive delivery and adoption of technology efforts.
My love and passion for all things artistic have led me in many directions and left me with many outstanding accomplishments. I have worked in landscape design, and I am a published artist. I have traveled the globe, working in various technology-oriented environments and seeking inspiration around every corner. My commitment to life-long learning has allowed me to gain several degrees and certifications.
When I’m not “preaching the word of UX,” I share my life experiences with others as a motivational speaker. By sharing the details of my humble beginnings and many experiences, my goal is to inspire the youth to reach for their dreams and to encourage young women to carry themselves with high standards and embrace the STEM fields.
Open To New Opportunities!!
I am open to FREELANCE/REMOTE/CONTRACT/ONSITE/DIRECT HIRE positions. With proven expertise in merging UX methodologies with Agile and Traditional Program Management, I deliver seamless experiences that accelerate business outcomes. I’ve led initiatives for global brands like BMW, McDonald’s, and TIAA, achieving faster time-to-market, operational innovation, and defect-free performance.
OPEN TO Technology Program Manager roles (or similar leadership roles in UX, Technology Operations, or Digital Transformation).
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HIRE A TOP TECHNOLOGY PROFESSIONAL